The Project
Med-Metrix needed a brand that matched the precision and intelligence behind its revenue cycle solutions. So the identity was rebuilt from the ground up, introducing an extended, modern wordmark, a bright, tech-forward color palette, and overall a more refined visual system, that helps it stand apart in a traditionally conservative category. From there, the system scaled across a new website and ongoing campaign work, including an anthem video, social animation, and paid media.

Agency: Global Prairie, with Katie Rueschle and Lexi Vandeven
Client: Med-Metrix